In Basic Consent Mode, Google Tags are initially blocked until users provide consent through the UniConsent CMP consent banner.
If users give their consent through UniConsent CMP, the platform unblocks and loads the tags. If consent is denied, analytics storage is blocked and does not collect any analytics data, while ad storage, ad user data, and ad personalization are blocked and do not collect any advertising data.
No data is collected from users who do not consent, including their consent status.
In Advanced Consent Mode, Google Tags load before the consent banner appears. The banner collects the user's consent status, which is then detected by Consent Mode and communicated to the Google Tags, allowing them to adjust their behavior accordingly.
When a user grants consent, the tags operate normally. If a consented user makes a conversion, it is measured and reported accurately. If a user declines consent, the tags modify their behaviour to comply: analytics_storage and ad_storage do not write or read cookies for analytics or advertising purposes. Instead, they send cookieless pings. Additionally, ad_user_data will not transmit user data to Google for advertising, and ad_personalization will disable personalised ads.
Follow setup instructions in the Google Consent Mode V2 Manual Setup Guide or Setup Google Consent Mode V2 via Google Tag Manager.
Delay Google Tags loading until consent is collected
2.1 If you set up the tag manually, load Google Tags based on the consent signals and API according to the Third party JavaScript Tags Integration .
2.2 If you set up with Google Tag Manager, manage Google Tags loading with consent signals based on these instructions.
Follow setup instructions in the Google Consent Mode V2 Manual Setup Guide or Setup Google Consent Mode V2 via Google Tag Manager.
Do not delay Google Tags loading before consent is collected.
You can load Google Tags normally when users open the web pages without delay, and Google Tags will act based on consent signals from the UniConsent CMP.
When you encounter issues with missing Consent Mode or TCF (Transparency and Consent Framework) signals on your Google tags, it's essential to start the troubleshooting process with UniConsent support team rather than contacting Google directly.
If you are a Google client, please reach out to us via email at support+google@uniconsent.com or post in the UniConsent Support Community Forum. The UniConsent support team will provide a technical response within 1 business day.
Contact via Phone +441134678278 for urgent issues.
Contact us: support@uniconsent.com or find livechat widget at your dashboard.
