Google Consent Mode CMP

Trusted by 5000+ of global publishers and marketers

Activate Google Consent Mode with UniConsent

Activate Google Consent Mode with UniConsent to recover conversion data and close the gap in advertising and analytics data with Consent Mode.

When targeting European users with Google Ads or Google Analytics, don't risk losing valuable marketing data due to declined consent banners. With UniConsent, you can seamlessly integrate Google Consent Mode to enhance conversion and analytics modeling. This integration helps fill data gaps when users choose not to give consent.

Starting in March 2024, Google will require the gradual adoption of Consent Mode for using audience personalization and measurement features when targeting European users.

Google Consent Mode is a feature that allows web and app developers to adjust the behavior of Google tags and app SDKs based on the consent choices made by users. UniConsent CMP, in conjunction with Google Consent Mode, provides a mechanism to tailor how Google-related elements behave on your website or app, depending on whether users have granted or denied consent.

Enable Google Consent Mode

Frequently Asked Questions

What is Google Consent Mode and how does it work?

Google Consent Mode allows web and app developers to adjust the behavior of Google tags and app SDKs based on the consent choices made by users at Consent Management Platform (CMP).

Why should I use UniConsent with Google Consent Mode?

UniConsent seamlessly integrates with Google Consent Mode, allowing you to recover and enhance conversion data, and close the gap in your advertising and analytics data when users decline consent. It's essential for maintaining accurate marketing data, especially when targeting European users.

What happens if I don’t implement Google Consent Mode by March 2024?

Starting March 2024, Google requires the gradual adoption of Consent Mode for using audience personalization and measurement features when targeting European users. Failing to implement it may result in the loss of valuable marketing and analytics data.

How does UniConsent CMP support Google Consent Mode?

UniConsent CMP integrates with Google tags (gtag.js) or Google Tag Manager, allowing you to block or adjust Google Analytics and Google Ads cookies based on users' consent choices.

Which Google products support built-in consent checks with UniConsent?

Products that support built-in consent checks include: Google tags, Google Ads (Conversion Tracking and Remarketing), Google Analytics, Floodlight, Conversion Linker

Can I add consent checks for tags that don’t have built-in consent features in Google tag manager?

Yes, for tags without built-in consent checks, you can configure these in Google Tag Manager using the settings under Advanced > Consent Settings. Or load the tags based on consent signals.

Does Google Consent Mode apply to the EEA, the UK, or Switzerland?

Yes, Google's EU User Consent Policy is specifically applicable to end users located in the European Economic Area (EEA), the United Kingdom (UK), and Switzerland.

Is UniConsent a Google-certified Consent Management Platform (CMP)?

Yes, UniConsent is both a Google-certified Consent Management Platform (CMP), Google-certified CMP Partener and an IAB TCF-certified CMP, ensuring compliance with the latest industry standards.

Is UniConsent safe?

UniConsent is designed with security and reliability as top priorities. UniConsent employs multiple layers of security, including encryption, firewalls, secure servers, and regular security audits.

How can I confirm that Google Consent Mode is functioning correctly on my website?

To ensure Google Consent Mode is properly implemented on your website, check for any warning messages in the developer console. Additionally, you can use the UniConsent Consent Data Validator to verify proper functionality or review the implementation audit report available in your dashboard for any error messages.

UniConsent CMP for Google Consent Mode

Google Consent Mode allows a website integrate with UniConsent CMP and adjust Google tag behavior based on consent. You can block Google Analtyics cookies, Google Ads cookies on your website with UniConsent's Google Consent Mode support. UniConsent integrates with Global site tag (gtag.js) or Google Tag Manager to support Google Consent Mode.

Google provides tags and SDKs for various products that come with built-in consent checks when setup with UniConsent CMP. These elements adjust their behavior based on consent states. Some of the supported products include:

Google tags
Google Ads (including Google Ads Conversion Tracking and Remarketing)
Google Analytics
Floodlight
Conversion Linker

How to setup Google Consent Mode:

Find more about Google Consent Mode setup at https://www.uniconsent.com/docs/tutorials/google-consent-mode

Google Consent Mode setup FAQ:

Get Google-ready banner implementation in 5 minutes

Sign up now then Choose CMP Type "Simple Mode (Google Consent Mode)" and click "Next", "Next" you will get Google-ready banner implementation tag.

Consent Mode v2 Consent Types and Their Impact

Understanding the different consent types and their impact is crucial:

ad_storage: Enables storage related to advertising, such as cookies on the web or device identifiers in apps.
ad_user_data: Sets consent for sending user data to Google for online advertising purposes.
ad_personalization: Sets consent for personalized advertising.
analytics_storage: Enables storage related to analytics, such as visit duration.
functionality_storage: Enables storage that supports the functionality of the website or app, such as language settings.
personalization_storage: Enables storage related to personalization, such as video recommendations.
security_storage: Enables storage related to security, including authentication functionality and fraud prevention.

For tags that do not have built-in consent checks, you can add checks in Tag Manager using the configuration in Advanced > Consent Settings.

Learn more about Google Consent mode.

Impact on Tag and App SDK Behavior

Here's how consent choices impact the behavior of tags and app SDKs:

When users grant consent, tags generally function as usual.
When users deny consent for ad personalization or ad user data, tags and app SDKs cannot use user data for ad targeting purposes.
When users deny consent for storage, consent-aware tags and app SDKs refrain from storing cookies on the web or device identifiers in apps. Instead, they communicate consent state and user activity via cookieless pings (web) or signals (apps) to the Google server, enabling modeling of conversions.

In addition to modifying tag behavior based on consent, Consent Mode allows for the redaction of stored data when a user denies consent. For example, if a user initially grants consent for data storage for ads but later changes their mind and denies consent, Google Ads can delete the stored information.

Troubleshooting Missing Consent Mode or TCF Signals on Google Tags

When you encounter issues with missing Consent Mode or TCF (Transparency and Consent Framework) signals on your Google tags, it's essential to start the troubleshooting process with UniConsent support team rather than contacting Google directly.

If you are a Google client, please reach out to us via email at support+google@uniconsent.com or post in the UniConsent Support Community Forum. The UniConsent support team will provide a technical response within 1 business day.

Contact via Phone +441134678278 for urgent issues.

IAB TCF V2 registered consent manager for GDPR

IAB TCF Canada registered consent manager

Trusted by 5000+ of global publishers and marketers

Get started to make your website and application compliant for EU GDPR, US CPRA, CA PIPEDA etc