UK ICO Takes Action Against Sky Betting and Gaming for Using Cookies Without Consent

Sky Betting and Gaming, run by Bonne Terre Limited, has been censured by the UK Information Commissioner's Office (ICO) for violating data protection regulations by utilizing advertising cookies without acquiring user consent.

ICO Takes Action Against Sky Betting and Gaming for Using Cookies Without Consent

Between January 10 and March 3, 2023, Sky Betting and Gaming used advertising cookies to gather user data without giving users a choice to accept or reject the cookies. Due to this non-compliant behavior, personal data was used without authorization, resulting in targeted tailored advertisements.

The inquiry, which was started in response to a Clean Up Gambling complaint, examined whether Sky Betting and Gaming exploited cookies to target vulnerable people. The ICO concluded that the processing was illegal, opaque, and unfair, even though no proof of intentional misuse was uncovered.

In March 2023, Sky Betting and Gaming revised its policies to guarantee that users might choose not to accept advertising cookies prior to any data exchange for the purpose of targeted advertising. This case highlights how crucial it is to abide by data privacy rules, particularly those pertaining to user consent and the clear use of cookies.

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