Google Certified CMP: UniConsent CMP Receives Official Certification as a Google-Certified Consent Management Platform (CMP)

London, 26th May 2023 - UniConsent CMP, a leading provider of Consent Management Platforms (CMPs), is pleased to announce its certification as an Official Google-certified CMP. This certification comes in response to Google's recent requirement for partners utilizing Google publisher products to work exclusively with Google Certified CMPs for Ad Manager, AdMob, and AdSense in the EEA and UK.

UniConsent CMP initiated the certification process on May 16th, following Google's announcement of the new requirement. Today, on May 26th, UniConsent CMP proudly receives the official certification from Google as a trusted Consent Management Platform.

UniConsent CMP offers publishers and marketers a comprehensive solution for managing user consent on their platforms. By using UniConsent CMP, businesses can ensure compliance with relevant privacy regulations and seamlessly navigate the complex landscape of data protection laws in the EEA and UK.

Background

On May 16, Google was introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. On the same day, UniConsent CMP began the certification process to become a Google-certified Consent Management Platform (CMP), following Google's announcement. Publishers and marketers must use Google Certified CMP for Ad Manager, AdMob, AdSense in the EEA and UK.

Key Features and Benefits of UniConsent CMP

1. Google Certification: UniConsent CMP is now officially recognized by Google as a Google-certified Consent Management Platform (CMP). Publishers and marketers can confidently choose UniConsent CMP to facilitate their advertising operations on Ad Manager, AdMob, and AdSense in the EEA and UK.

2. Global Compliance: UniConsent CMP supports various industry standards and specifications, including IAB TCF EU, IAB TCF Canada, Google's CCPA specification, Google's Additional Consent specification, GPP, and MSPA. With UniConsent CMP, businesses can achieve compliance with multiple privacy frameworks and regulations, providing a seamless privacy experience for both users and publishers.

To showcase its commitment to compliance and best practices, UniConsent CMP has registered with IAB as a consent manager for GDPR and IAB TCF V2. Additionally, UniConsent CMP is a registered consent manager for IAB TCF Canada.

For more information about UniConsent CMP and its suite of solutions, please visit UniConsent's official website.

About UniConsent

UniConsent CMP is a globally recognized and certified Consent Management Platform (CMP) catering to leading publishers and serving tens of millions of users daily. By providing a seamless privacy experience, UniConsent CMP helps businesses navigate the post-GDPR era and meet the evolving demands of data protection regulations. Contact us to learn more: hello@uniconsent.com

References

• https://www.uniconsent.com/blog/google-certified-cmp
• https://blog.google/products/adsense/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/
• https://www.uniconsent.com/blog/what-is-new-iab-tcf-2.2