IAB TCF Canada CMP: Support for IAB Canada’s Transparency and Consent Framework

IAB Canada Launch the Transparency Consent Framework (TCF) Canada. UniConsent is one of the first CMPs providing the support of IAB TCF Canada.

Background

IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, announced on November 28th, 2022 the launch of the Transparency and Consent Framework (TCF) for Canada.

TCF Canada acts as a roadmap for publishers, technology vendors, agencies, advertisers and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market.

TCF Canada provides technical specifications and policy documents to help players in the digital marketing and advertising ecosystem clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object and manage their consent preferences. It is a framework for publishers, technology vendors, agencies and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to withdraw their consent.

TCF Canada is another critical piece in industry’s effort to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardization.

UniConsent is a registered CMP for IAB TCF Canada

As a leading consent management platform working with global publishers and marketers, UniConsent is one of the first CMPs providing the support of IAB TCF Canada.

The added registration of UniConsent to TCF Canada, further bolsters IAB Canada’s mission to raise the standard and trust in digital advertising across Canada.

Reference

• https://iabcanada.com/tcf-canada/
• https://iabeurope.eu/press-releases/iab-canada-launch-the-transparency-consent-framework-canada-press-release/

About UniConsent

UniConsent is a part of Transfon User Experience Platform serves tens of millions of users per day to provide a seamless privacy experience for both users and publishers in the age of post GDPR. Contact us to know more: hello@uniconsent.com