Leading CMP UniConsent Partners with Google to Activate Consent Mode

In response to rising privacy regulations, Google has improved its Consent Mode to help websites comply with GDPR while enabling effective data collection for marketing and analytics. To encourage adoption, Google launched the CMP Partner Program, which allows certified Consent Management Platform to easily integrate Consent Mode into their websites.

UniConsent is a leading CMP and one of the earliest Google-certified platforms for publishers since its launch in 2017. By joining Google’s CMP Partner Program, UniConsent now enhanced the features to activate Google Consent Mode for marketers. This partnership enhances privacy compliance and marketing effectiveness, enabling UniConsent to deliver seamless integration of Google Consent Mode while equipping clients with powerful privacy tools and improved data-driven marketing capabilities.

Google Consent Mode and CMP Partner Program

Google Consent Mode is designed to make Google tags such as those used for Google Analytics and ads, responsive to user consent preferences, providing a balance between privacy compliance and marketing effectiveness. As of March 2024, Google’s Consent Mode will be essential for audience personalization and measurement on European sites, helping ensure that data collection practices align with evolving privacy standards.

The CMP Partner Program supports a seamless integration of Consent Mode for certified CMPs like UniConsent, offering users a robust way to adjust tag behavior according to consent choices while optimising marketing insights. UniConsent has joined the CMP Partner Program to efficiently integrate Google's Consent Mode.

This collaboration allows UniConsent users to easily implement Consent Mode, which adjusts labels based on user preferences to support both compliance and marketing effectiveness. UniConsent also integrates features from the latest Google Consent Mode V2, including Cookieless Pings and enhanced consent tags, making it easier for companies to comply with the latest data privacy regulations.

UniConsent for Global Privacy Compliance

UniConsent has been a pioneering CMP since 2017 and one of the earliest Google-certified partners. Recognized for its reliability and flexibility, UniConsent has established itself as a trusted solution for publishers and marketers seeking to navigate the complexities of modern privacy regulations, including GDPR, CCPA, and EU IAB TCF. Offering broad compatibility across platforms—such as Web, AMP, iOS, Android, and Flutter. UniConsent empowers organizations with efficient, adaptable privacy management that seamlessly aligns with evolving regulatory demands and diverse business objectives.

Benefits for Publishers and Marketers

UniConsent CMP platform offers a range of valuable features, making it a preferred choice for digital publishers and marketers:

Fast loading: Optimized to enhance site performance and improve user experience. High reliability: Maintains stable operation, even during peak traffic periods. Scalability: Built to support large ad networks, publishers, SaaS platforms, and e-commerce sites. Comprehensive compliance support: Ensures adherence to global privacy standards, including GDPR, CCPA, Canada IAB TCF and EU IAB TCF.

UniConsent CMP allows marketers to achieve compliance without compromising data quality or marketing performance.

About UniConsent

Part of Transfon’s privacy-first User Experience Platform, UniConsent serves millions of users daily, helping businesses and publishers achieve transparent, compliant consent management. Our platform is designed to make privacy compliance seamless, empowering businesses to maintain trust with their users. For additional inquiries, contact us at hello@uniconsent.com.